MSE likewise provides opportunities to employees after hours, such as classes to improve speaking skills. The resulting company and its products have garnered acclaim - and now recognition - for its technological advancements. "We are not the cheapest cartridge seller on the block and we don't want to be," Yoel said. "We sell quality, service and value.

"I believe MSE is advancing so rapidly because of the thought, as well as the funds, that are being devoted to R&D and QC," said Joda Paulus, MSE's research and development manager. "We have the specialized equipment needed to analyze and conclude tests, but more importantly we understand how to apply these machines to achieve the best quality, whether daily component approval or research of a component."

Paulus, a mechanical engineer, previously designed and tested medical devices such as those used to filter blood. "He is a really picky guy," Yoel said. "He sees what we don't see. He will not let me release a new cartridge until it has undergone his thorough battery of tests. I've told him that a cartridge isn't supposed to work on the moon."

Despite the company's rocket-pace success, the Wazanas see MSE and their leadership as works in progress. They devote a great deal of resources to self improvement, even if the process is painfully arduous. As the results are realized, MSE's customers will benefit.

Having learned hard lessons from life early on, the Wazanas have built their company with raw zeal and long hours. Those investments have paid off in a burgeoning company and one that is now saluted by its peers.


- Tricia Judge, Recharger Magazine


©2001. Recharger Magazine. Reprinted with permission.