Press Release |January 2011


VAN NUYS , CA - Micro Solutions Enterprises (MSE), the industry leader for Intelligently Re-EngineeredTM cartridges, has clearly recognized that the biggest growth opportunity for the imaging aftermarket is the untapped reservoir of color laser market share, which the aftermarket enjoys far less than 10% penetration.

In large measure this lack of penetration is a byproduct of poor quality and technology challenges that the market has struggled to overcome. MSE has spent the last 10 years endeavoring to overcome these challenges and to provide the markets first true alternative to high priced OEM color laser cartridges.

The culmination of these efforts is MSE’s comprehensive technical response to the historical challenges the market has struggled with; This technical program is called Absolute Color Technologies (ACT).

Luke Goldberg, SVP MSE Global says, “This marketing document serves as a primer to understand the historical issues the market has faced with color laser and provides concrete multiple technologies and test protocols that we have patented and deployed that address these issues and finally provide the vehicle for our dealers to start capturing the vast color market share we have been missing out on for so long. Although this is a technically based document we felt it necessary to really educate the market as to the tangible differences between our products and others in the marketplace. Even HP has highly technical data on their web about abstractions such as color toner particle shape and size. In order to combat the onslaught of negative marketing from the OEMs designed to deflate our efforts we need to have documents such as this that clearly show prospective users and dealers what we mean when we say choose quality”.

This document can be used by any MSE brand dealer to support the ACT line in conjunction with the ACT/SCS sub brands and an array of marketing literature at our dealers disposal that help educate the market that there is indeed a true alternative to high priced original toner cartridges and that alternative is MSE.

MSE is the largest USA based remanufacturer and is acclaimed as one of the leading edge innovators in the marketplace. MSE has pioneered the process of “Intelligent Re-Engineering” as applied to remanufactured printer consumables which is a protocol that employs patented technologies, proprietary processes, and stringent testing methodologies all with the goal of providing the market’s best alternative to high cost OEM print consumables. MSE has multiple certifications and accreditations including ISO 9001 and 14001. Coupled with our engineering prowess MSE also prides itself on offering the highest levels of after sales support to its dealers through its consultative sales and marketing programs. MSE is a global entity with sales and distribution in Canada, Europe (UK and the Netherlands), Israel, Brazil, California, and Pennsylvania.

Contact MSE
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