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Brand Value

The MSE Brand - Recognition, Demand, Loyalty


Effective branding helps power your success. We have aligned our reputation with that of our customers’ by effectively branding our products. This alignment is critical to converting lucrative OEM customers. Our reputation is on the line with every dealer we sell to and in every end-user’s printer. We feel so strongly in the power of our brand that we back it with an industry-leading 3-year warranty!


EXCLUSIVE MSE BRAND CO-OP PROGRAM


Clover Imaging Group will match 50% of up to 5% of approved MSE brand marketing expenditures.

This program is available exclusively to MSE brand customers.

Talk to your CIG account manager for more information.


The MSE Brand is backed by a full suite of marketing tools including:

  • Customizable, multilingual, end-user facing rich media presenations
  • Customizable, multilingual marketing materials
  • Corporate and end-user facing videos
  • Customizable packaging options
    • MSE branded, non-branded and private branding available
    • 4-color customized label featuring your logo and QR codes
  • MSE Consultative Sales Approach
    • Ongoing post-sales support
    • Factory tours for you and your customers
    • Customized core collection programs
    • Free educational webinars for your customers
  • MSE University
    • Proven techniques to convert from low-margin OEM product
    • Best practice methodologies and tools to capture color market share
    • Training on how to construct a successful MPS program
    • Role-playing sessions to engage your sales team

Call today and your Clover Imaging Group Account Manager can help you select the marketing program that is best for your business!

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